diff --git a/README.md b/README.md
index 89f683c..667314a 100644
--- a/README.md
+++ b/README.md
@@ -5,7 +5,9 @@ Inspired by posts from [Tatiana Mac](https://twitter.com/TatianaTMac/status/1114
 
 Uses [Eleventy](https://www.11ty.io) and [Netlify](https://www.netlify.com/) to build a central directory for member sites. People can link to `/prev`, `/random` and `/next` and be redirected to members of the ring.
 
-See the [Demo Site](https://webringdemo.netlify.com)
+✏️ Explanatory [Blog Post](https://mxb.dev/blog/webring-kit/)
+
+## Features
 
 * Admins manage the ring on Github
 * Members are defined in `src/data/members.json`
@@ -15,6 +17,10 @@ See the [Demo Site](https://webringdemo.netlify.com)
 * Publish an index of all member RSS feeds
 * show a SVG map of the ring and its members
 
+## Example
+
+See the __[Demo Site](https://webringdemo.netlify.com)__ generated by this code.
+
 ## How to host a ring
 
 1. Fork this repo