diff --git a/boot/Kconfig b/boot/Kconfig
index 71ee41645f..3d7aabd27d 100644
--- a/boot/Kconfig
+++ b/boot/Kconfig
@@ -20,6 +20,21 @@ config TIMESTAMP
 	  loaded that does not, the message 'Wrong FIT format: no timestamp'
 	  is shown.
 
+config BUTTON_CMD
+	bool "Support for running a command if a button is held during boot"
+	depends on CMDLINE
+	depends on BUTTON
+	help
+	  For many embedded devices it's useful to enter a special flashing mode
+	  such as fastboot mode when a button is held during boot. This option
+	  allows arbitrary commands to be assigned to specific buttons. These will
+	  be run after "preboot" if the button is held. Configuration is done via
+	  the environment variables "button_cmd_N_name" and "button_cmd_N" where n is
+	  the button number (starting from 0). e.g:
+
+	    "button_cmd_0_name=vol_down"
+	    "button_cmd_0=fastboot usb 0"
+
 menuconfig FIT
 	bool "Flattened Image Tree (FIT)"
 	select HASH
diff --git a/common/Makefile b/common/Makefile
index f010c2a1b9..e983547342 100644
--- a/common/Makefile
+++ b/common/Makefile
@@ -12,6 +12,7 @@ obj-y += cli_getch.o cli_simple.o cli_readline.o
 obj-$(CONFIG_HUSH_OLD_PARSER) += cli_hush.o
 obj-$(CONFIG_HUSH_MODERN_PARSER) += cli_hush_modern.o
 obj-$(CONFIG_AUTOBOOT) += autoboot.o
+obj-$(CONFIG_BUTTON_CMD) += button_cmd.o
 obj-y += version.o
 
 # # boards
diff --git a/common/button_cmd.c b/common/button_cmd.c
new file mode 100644
index 0000000000..b6a8434d6f
--- /dev/null
+++ b/common/button_cmd.c
@@ -0,0 +1,83 @@
+// SPDX-License-Identifier: GPL-2.0+
+/*
+ * Copyright (c) 2023 Linaro Ltd.
+ *   Author: Caleb Connolly <caleb.connolly@linaro.org>
+ */
+
+#include <button.h>
+#include <command.h>
+#include <env.h>
+#include <log.h>
+#include <vsprintf.h>
+
+/* Some sane limit "just in case" */
+#define MAX_BTN_CMDS 32
+
+struct button_cmd {
+	bool pressed;
+	const char *btn_name;
+	const char *cmd;
+};
+
+/*
+ * Button commands are set via environment variables, e.g.:
+ * button_cmd_N_name=Volume Up
+ * button_cmd_N=fastboot usb 0
+ *
+ * This function will retrieve the command for the given button N
+ * and populate the cmd struct with the command string and pressed
+ * state of the button.
+ *
+ * Returns 1 if a command was found, 0 otherwise.
+ */
+static int get_button_cmd(int n, struct button_cmd *cmd)
+{
+	const char *cmd_str;
+	struct udevice *btn;
+	char buf[24];
+
+	snprintf(buf, sizeof(buf), "button_cmd_%d_name", n);
+	cmd->btn_name = env_get(buf);
+	if (!cmd->btn_name)
+		return 0;
+
+	button_get_by_label(cmd->btn_name, &btn);
+	if (!btn) {
+		log_err("No button labelled '%s'\n", cmd->btn_name);
+		return 0;
+	}
+
+	cmd->pressed = button_get_state(btn) == BUTTON_ON;
+	/* If the button isn't pressed then cmd->cmd will be unused so don't waste
+	 * cycles reading it
+	 */
+	if (!cmd->pressed)
+		return 1;
+
+	snprintf(buf, sizeof(buf), "button_cmd_%d", n);
+	cmd_str = env_get(buf);
+	if (!cmd_str) {
+		log_err("No command set for button '%s'\n", cmd->btn_name);
+		return 0;
+	}
+
+	cmd->cmd = cmd_str;
+
+	return 1;
+}
+
+void process_button_cmds(void)
+{
+	struct button_cmd cmd = {0};
+	int i = 0;
+
+	while (get_button_cmd(i++, &cmd) && i < MAX_BTN_CMDS) {
+		if (!cmd.pressed)
+			continue;
+
+		log_info("BTN '%s'> %s\n", cmd.btn_name, cmd.cmd);
+		run_command(cmd.cmd, CMD_FLAG_ENV);
+		/* Don't run commands for multiple buttons */
+		return;
+	}
+}
diff --git a/common/main.c b/common/main.c
index 6dba6cba14..82d3aafa53 100644
--- a/common/main.c
+++ b/common/main.c
@@ -8,6 +8,7 @@
 
 #include <common.h>
 #include <autoboot.h>
+#include <button.h>
 #include <bootstage.h>
 #include <bootstd.h>
 #include <cli.h>
@@ -62,6 +63,8 @@ void main_loop(void)
 			efi_launch_capsules();
 	}
 
+	process_button_cmds();
+
 	s = bootdelay_process();
 	if (cli_process_fdt(&s))
 		cli_secure_boot_cmd(s);
diff --git a/doc/usage/environment.rst b/doc/usage/environment.rst
index 82b6ea7b6e..ebf75fa948 100644
--- a/doc/usage/environment.rst
+++ b/doc/usage/environment.rst
@@ -190,6 +190,10 @@ bootm_size
 bootstopkeysha256, bootdelaykey, bootstopkey
     See README.autoboot
 
+button_cmd_0, button_cmd_0_name ... button_cmd_N, button_cmd_N_name
+    Used to map commands to run when a button is held during boot.
+    See CONFIG_BUTTON_CMD.
+
 updatefile
     Location of the software update file on a TFTP server, used
     by the automatic software update feature. Please refer to
diff --git a/include/button.h b/include/button.h
index 207f4a0f4d..8d38e52132 100644
--- a/include/button.h
+++ b/include/button.h
@@ -74,4 +74,13 @@ enum button_state_t button_get_state(struct udevice *dev);
  */
 int button_get_code(struct udevice *dev);
 
+#if IS_ENABLED(CONFIG_BUTTON_CMD)
+/* Process button command mappings specified in the environment,
+ * running the commands for buttons which are pressed
+ */
+void process_button_cmds(void);
+#else
+static inline void process_button_cmds(void) {}
+#endif /* CONFIG_BUTTON_CMD */
+
 #endif