diff --git a/xtask/src/release.rs b/xtask/src/release.rs
index b6502b952a..46992c1cac 100644
--- a/xtask/src/release.rs
+++ b/xtask/src/release.rs
@@ -37,6 +37,8 @@ Release: release:{}[]
 
 == Sponsors
 
+**Become a sponsor:** https://opencollective.com/rust-analyzer/[opecollective.com/rust-analyzer]
+
 == New Features
 
 * pr:[] .