diff --git a/src/app.rs b/src/app.rs
index f38a034..00dee63 100644
--- a/src/app.rs
+++ b/src/app.rs
@@ -10,6 +10,14 @@ pub fn build_app() -> App<'static, 'static> {
                 .short("a")
                 .long("all")
                 .help("Do not ignore entries starting with ."),
+        ).arg(
+            Arg::with_name("color")
+                .long("color")
+                .possible_value("always")
+                .possible_value("auto")
+                .possible_value("never")
+                .default_value("auto")
+                .help("When to use terminal colours"),
         ).arg(
             Arg::with_name("long")
                 .short("l")
diff --git a/src/core.rs b/src/core.rs
index 4e6f965..d3c0e99 100644
--- a/src/core.rs
+++ b/src/core.rs
@@ -1,7 +1,7 @@
 use batch::Batch;
 use color::{Colors, Theme};
 use display::Display;
-use flags::Flags;
+use flags::{Flags, WhenFlag};
 use meta::{FileType, Meta};
 use std::path::{Path, PathBuf};
 use terminal_size::terminal_size;
@@ -19,16 +19,18 @@ impl Core {
 
         let mut inner_flags = flags;
 
-        let theme;
-        if tty_available {
-            // There is only the "Default" theme for now.
-            theme = Theme::Default;
-        } else {
+        let theme = match (tty_available, flags.color) {
+            (true, WhenFlag::Never) => Theme::NoColor,
+            (false, WhenFlag::Auto) => Theme::NoColor,
+            (false, WhenFlag::Always) => Theme::Default,
+            _ => Theme::Default,
+        };
+
+        if !tty_available {
             // The output is not a tty, this means the command is piped. (ex: lsd -l | less)
             //
             // Most of the programs does not handle correctly the ansi colors
             // or require a raw output (like the `wc` command).
-            theme = Theme::NoColor;
             inner_flags.display_online = true;
         };
 
diff --git a/src/flags.rs b/src/flags.rs
index e97b6ce..f933250 100644
--- a/src/flags.rs
+++ b/src/flags.rs
@@ -7,6 +7,7 @@ pub struct Flags {
     pub display_online: bool,
     pub display_tree: bool,
     pub recursive: bool,
+    pub color: WhenFlag,
 }
 
 impl<'a> From<ArgMatches<'a>> for Flags {
@@ -17,6 +18,25 @@ impl<'a> From<ArgMatches<'a>> for Flags {
             display_online: matches.is_present("oneline"),
             display_tree: matches.is_present("tree"),
             recursive: matches.is_present("recursive"),
+            color: WhenFlag::from(matches.value_of("color").unwrap()),
+        }
+    }
+}
+
+#[derive(Clone, Debug, Copy, PartialEq, Eq)]
+pub enum WhenFlag {
+    Always,
+    Auto,
+    Never,
+}
+
+impl<'a> From<&'a str> for WhenFlag {
+    fn from(when: &'a str) -> Self {
+        match when {
+            "always" => WhenFlag::Always,
+            "auto" => WhenFlag::Auto,
+            "never" => WhenFlag::Never,
+            _ => panic!("invalid \"when\" flag: {}", when),
         }
     }
 }