diff --git a/pull_request_template.md b/pull_request_template.md
index 0de3169..44c5853 100644
--- a/pull_request_template.md
+++ b/pull_request_template.md
@@ -1,31 +1,48 @@
-<!-- Please fill in the **bold** fields -->
 
-**[Insert URL to the list here.]**
+<!-- Congrats on creating an Awesome list! 🎉 -->
 
-**[Explain what this list is about and why it should be included here.]**
+
+<!-- Please fill in the below placeholders -->
+
+**[Insert URL to the list here]**
+
+**[Explain what this list is about and why it should be included here]**
 
 
 # By submitting this pull request I confirm I've read and complied with the below requirements.
 
-Failure to properly do so will just result in the pull request being closed and everyone's time wasted. Please read it twice. Most people miss many things.
+**Please read it multiple times. I spent a lot of time on these guidelines and most people miss a lot.**
 
 - I have read and understood the [contribution guidelines](https://github.com/sindresorhus/awesome/blob/master/contributing.md) and the [instructions for creating a list](https://github.com/sindresorhus/awesome/blob/master/create-list.md).
-- This pull request has a descriptive title. For example, `Add Name of List`, not `Update readme.md` or `Add awesome list`.
-- The entry in the Awesome list should include a short description about the list project/theme (not the list itself), and should be added at the bottom of the appropriate category.
-- The list I added
-	- **has been around for at least 30 days,**
-	- is the result of hard work and is the best I could possibly produce,
-	- is a non-generated Markdown file in a GitHub repo,
-	- is not a duplicate,
-	- includes a succinct description of the project/theme at the top ([example](https://github.com/willempienaar/awesome-quantified-self)),
-	- includes a project logo/illustration (whenever possible) at the top right of the readme ([example](https://github.com/sindresorhus/awesome-electron)). (The logo should link to the project website or any relevant website. The logo should be high-DPI, so set it to maximum half the width of the original image.),
-	- only has awesome items **with descriptions** *(Awesome lists are curations of the best, not of everything)*,
-	- contains the [awesome badge](https://github.com/sindresorhus/awesome/blob/master/awesome.md#awesome-badge) on the right side of the list heading,
-	- has a Table of Contents section **named `Contents`** as the first section,
-	- has an [appropriate license](https://github.com/sindresorhus/awesome/blob/master/awesome.md#choose-an-appropriate-license) *(Meaning something like CC0, NOT a code licence like MIT, BSD, Apache, etc)* *(If you use a license badge, it should be SVG, not PNG)*,
-	- has [contribution guidelines](https://github.com/sindresorhus/awesome/blob/master/awesome.md#include-contribution-guidelines),
-	- doesn't include a Travis badge,
-	- has been checked for inconsistent formatting, spelling, and grammar:
-		- Each link description starts with an uppercase character and ends with a period.
+- This pull request has a descriptive title.<br>For example, `Add Name of List`, not `Update readme.md` or `Add awesome list`.
+- The entry in the Awesome list should:
+	- Include a short description about the list project/theme. It should not describe the list itself.<br>Example: `- [Fish](…) - User-friendly shell.`
+	- Be added at the bottom of the appropriate category.
+- The list I'm submitting complies with these requirements:
+	- **Has been around for at least 30 days.**<br>That means 30 days from either the first real commit or when it was open-sourced. Whatever is most recent.
+	- It's the result of hard work and the best I could possibly produce.
+	- Non-generated Markdown file in a GitHub repo.
+	- The repo should have the following [GitHub topics](https://help.github.com/articles/about-topics) set: `awesome-list`, `awesome`, `list`. I encourage you to add more relevant topics.
+	- Not a duplicate.
+	- Includes a succinct description of the project/theme at the top of the readme. [(Example)](https://github.com/willempienaar/awesome-quantified-self)
+	- Only has awesome items. Awesome lists are curations of the best, not everything.
+	- Includes a project logo/illustration whenever possible.
+		- Placed at the top-right of the readme. [(Example)](https://github.com/sindresorhus/awesome-electron)
+		- The image should link to the project website or any relevant website.
+		- The image should be high-DPI. Set it to maximum half the width of the original image.
+	- Entries have a description, unless the title is descriptive enough by itself. It rarely is though.
+	- Has the [Awesome badge](https://github.com/sindresorhus/awesome/blob/master/awesome.md#awesome-badge) on the right side of the list heading,
+	- Has a Table of Contents section.
+		- Should be named `Contents`, not `Table of Contents`.
+		- Should be the first section in the list.
+	- Has an [appropriate license](https://github.com/sindresorhus/awesome/blob/master/awesome.md#choose-an-appropriate-license).
+		- That means something like CC0, **not a code licence like MIT, BSD, Apache, etc.**
+		- If you use a license badge, it should be SVG, not PNG.
+	- Has [contribution guidelines](https://github.com/sindresorhus/awesome/blob/master/awesome.md#include-contribution-guidelines).
+		- The file should be named `contributing.md`. Casing is up to you.
+	- Has consistent formatting and proper spelling/grammar.
+		- Each link description starts with an uppercase character and ends with a period.<br>Example: `- [AVA](…) - JavaScript test runner.`
 		- Drop all the `A` / `An` prefixes in the descriptions.
 		- Consistent naming. For example, `Node.js`, not `NodeJS` or `node.js`.
+	- Doesn't include a Travis badge.<br>You can still use Travis for list linting, but the badge has no value in the readme.
+- Go to the top and read it again.