diff --git a/README.md b/README.md
index 74c27135..84980f73 100644
--- a/README.md
+++ b/README.md
@@ -39,17 +39,14 @@ curl -sSL 'https://get.archivebox.io' | sh
 
 🏛️ ArchiveBox is for *[professionals](https://zulip.archivebox.io/#narrow/stream/167-enterprise/topic/welcome/near/1191102) and [hobbyists](https://zulip.archivebox.io/#narrow/stream/158-development)* alike:
 
-**Individuals:** 
-> `saving bookmarks`,  `preserving browsing history`, `backing up photos, vidoes, documents, etc. from websites`  
-
-**Journalists:**
-> `crawling and collecting research content`, `preserving quoted social media posts`, `fact-checking and review`  
-
-**Lawyers:**
-> `evidence collecting`, `hashing & integrity checking`, `search, tagging, & review`  
-
-**Researchers:**
-> `collecting AI training sets`, `feeding data analysis and scientific pipelines`
+- **Individuals:**
+  `preserving bookmarks or browsing history`, `backing up photos, videos, docs, etc.`  
+- **Journalists:**
+  `crawling and collecting research`, `preserving quoted material`, `fact-checking and review`  
+- **Lawyers:**
+  `evidence collection`, `hashing & integrity verifying`, `search, tagging, & review`  
+- **Researchers:**
+  `collecting AI training sets`, `feeding analysis / scientific pipelines`
 
 The goal is to sleep soundly knowing the part of the internet you care about will be automatically preserved in durable, easily accessible formats [for decades](#background--motivation) after it goes down.